The Gap Nobody Diagnosed
“Normal range” was calibrated on the general population. Not on someone who needs to be sharp from 7am board prep to 10pm investor dinner.
You’re sharp at 9am and running on fumes by 3pm. You’ve accepted this as aging. It’s not. It’s a fixable systems problem — hormonal, metabolic, circadian — that nobody has diagnosed because nobody has looked.
Your doctor ran the standard panel and said everything is normal. Your wife says you’re not yourself. She’s right. Ten values checked for disease is not the same as fifty checked for performance.
You’ve listened to every podcast, bought every supplement, downloaded every app. You have information. What you don’t have is someone who will look at YOUR data and tell you what’s actually working.
30 minutes. No commitment. No sales pitch.
The Process
30 minutes. I ask what’s declining. You tell me what your doctor called normal. We determine if the gap is fixable.
200+ biomarkers, epigenetic age, 30x DNA sequencing, VO2 max. The assessment that shows you what ‘normal for your age’ has been hiding.
Sleep, nutrition, training, supplementation. Every protocol built on YOUR data. Not guidelines written for someone half your age with half your responsibilities.
Bi-weekly calls. Async support between. Protocol adjustments based on what your biology responds to, not what a podcast recommended last week.
Full retesting every 90 days. Numbers go up or we change the protocol. No guessing. No hoping. The same accountability you demand from your team.
The Methodology
Six domains. 200+ biomarkers. Every protocol tested on me first, then adapted to your data. Not generic wellness. Operator grade performance engineering.
Client Results
“I had accepted that the version of me at 44 was gone. What I did not accept was that I had never run proper diagnostics on my own biology. Within six weeks I was making better decisions by mid-afternoon than I had in a decade. My team commented before I told them anything.”
Context
Pre-IPO, 340 employees, SaaS
Focus
Cognitive performance, hormonal optimization, sleep architecture
Outcomes
“My doctor said the bloodwork was fine. My wife said I was not fine. She was right. The comprehensive panel revealed three things my GP had never ordered. Six months in, the word my team used was back. Not better — back. I dropped 12 kilos and my cardiologist asked what I changed.”
Context
Turnaround situation, 1,200 employees, manufacturing
Focus
Hormonal optimization, body composition, cardiovascular health
Outcomes
“I was taking 23 supplements a day and could not tell you which ones were doing anything. The protocol audit cut my stack to 9 targeted interventions — every one confirmed by biomarker data. I saved EUR 940 a month on supplements that were doing nothing. The ROI on this coaching is absurd.”
Context
Portfolio of 8 companies, 150+ travel days/year
Focus
Supplement audit, nutrigenomic analysis, travel recovery
Outcomes
Investment

About Alex Krieger
I have sat where you sit. As a product executive in hypergrowth startups, I built the product behind a €60M raise, served as CPO for Berlin’s largest health tech Series A (€30M), and founded my own company. I know what scaling, board pressure, and 14-hour days do to a body. Not from a textbook. From the inside.
That experience broke me physically before it broke me mentally. So I treated it as an engineering problem. Ten years of tracking every biomarker. Over 200 protocols tested. Most produced no measurable effect. What survived the data became the system I use today: baseline, intervene, retest, iterate.
Now I work with a small number of executives who recognize the same pattern in themselves. Every protocol I recommend, I have run on myself first. This is not wellness advice from someone who has never felt the weight of a P&L. It is a system built by an operator, for operators.
I practice what I preach
FAQ
The same questions I would ask if I were sitting where you are. No hedging. No wellness disclaimers. If something is outside scope, I will tell you directly.
“If I cannot help you, I will tell you directly and refer you to someone who can. I turn away more inquiries than I accept.”
The Performance Brief
Every Friday: one insight that separates optimized executives from the ones running on fumes. Research I have vetted against my own biomarkers, interventions I have tested on myself first, and the mistakes I see CEOs making that their doctors never catch. Five minutes. No fluff. No woo.
Every Friday. No fluff. Unsubscribe anytime.
Limited Availability
30 minutes to find out if your decline is fixable or if you’re wasting both our time.
Book Your Free Discovery CallI work with five clients at a time. Request availability.
“My team commented before I told them anything.”
— IPO CEO, 340 employees